Tune In July 1 at 9PM ET
Join us on July 1st at 9PM ET for the inaugural iteration of GREY GOOSE® Essences In Bloom Imagined by SZA.
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IN BLOOM IMAGINED BY SZA
"Working with an iconic brand like GREY GOOSE and getting to be their Creative Consultant has been a great experience,” said SZA. “Essences are everything I look for in a spirit—crisp, light, smooth, and full of flavor. The opportunity felt like a perfect match to me. I love incorporating elements of nature into my performances and the fruits botanicals and herbs in Essences provide a great template for that. I feel like ‘In Bloom’ really captures where I’m at right now, especially after a year and a half of lockdown, which is also why it feels like the best place to debut some of my new material. I’m so excited for my fans to see this performance.”
In 2020, SZA released the hypnotic track “Hit Different” featuring Ty Dolla $ign along with the stunning visual that took the internet by storm. To close out the trying year, SZA gifted fans on Christmas Day with the hopeful track “Good Days,” followed by a trippy visual released in March. The single quickly became SZA’s greatest gainer solo single release, peaking at #9 on the Billboard Hot 100 chart and marking her first time in the chart’s top ten as the main artist. To this day, SZA continues to set the standard on creativity and break records with over 7.2 billion streams worldwide across all platforms. Ctrl remains on the Billboard 200 chart since its release in 2017 (over 207 weeks) and holds the record for the longest run for any Black female artist’s debut album.